126 Program Management 3. Fiscal Management (continued) 5. Marketing Level 1 Recognize the importance of promoting early childhood programs to others. PM 3.5.1 Level 2 Recognize ongoing activities and successes that merit public awareness and share information with others. PM 3.5.2 Level 3 Create a warm welcome for prospective families and provide tours of the program. PM 3.5.3 Level 4 Communicate services provided by the program. Examples include: o Press releases o Social media o Public appearances at community events o Host events to build awareness of early childhood and the importance of high quality programs PM 3.5.4 Level 5 Advocate for high quality care and education for all young children and families. Engage community and business leaders to build awareness of the importance of early childhood and identify ways they can support young children and families PM 3.5.5